In Homer, Ceramics, and Marketplace Anxieties Garth Clark explores the history of the ceramic market in the west over the last 100 years. After reading this I was struck by how, like everything else, the pricing and success of ceramics is all about perceived value. Throughout history the market for ceramics as well as other art has risen and fallen according to social trends. Many artists who have had successful careers and were able to sell their work (while alive) were equally as good at marketing themselves as they were at their trade.
We all need to make a living right? But what is considered acceptable marketing, and what is considered selling out? And is selling out really that awful? In every other market the producer/business bases their product or service on what the consumer wants. But in art we are expected to make work for ourselves, and then sell it...when you really think about it it's totally irrational. Is it possible to do your own work, while still appealing to a wide enough range of buyers to be successful?
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